Green in Fashion
We just finished our first job for PPR, the French luxury giant that owns Gucci, Stella McCartney, Balenciaga, PUMA, Sergio Rossi, Alexander McQueen...
Following our work with PUMA on their own eco-efforts recently we were asked to design the look and feel of PPR's new sustainability initiative called PPR HOME. The initiative was launched in Paris this week and will include and support all their brands. GBH made a short film, website and (eco-friendly) brochure to explain how it all works to press and it's 60,000 employees around the world.
PPR HOME has been allocated an annual €10 million budget for this year – so they're fairly serious about this! In their own words "the aim is to set new standards in sustainability and business practices in the Luxury, Sport & Lifestyle and Retail sectors". It's all about getting everyone involved with the group to embrace green-thinking in the business as a creative challenge, for the long run.
Business as usual. Not.