GBH helps PUMA's 2012 football campaign to stick
As part of our latest high profile project with PUMA football, GBH have created the typeface used on PUMA's newly launched football kits as well its through the line, national and international advertising campaigns.
Simply entitled 'Gaffer', the start point was to order 150 rolls of tape and begin experimenting with folding, ripping and sticking it into shapes, to form a full Roman alphabet and the all-important kit numerals. Once we were satisfied with the look and proportion of each character, type impresarios Dalton Maag were brought in to help develop the full Roman character set, and under the art direction of GBH, add all European accents before building a fully working, digitised font.
Launched in November and already showcased at the 2012 African Cup of Nations, most notably in the final where the Ivory Coast were defeated on penalties in the final, the font is already proving hugely popular with the players and fans alike.