How do you rebrand something that nobody wants?
For episode three of this series, Alex charged GBH with the difficult job of analysing the funeral home market - audience, shops and marketing - with a view to helping David Holmes and Sons, a stagnating funeral home, re-engage with its potential customers in the local community.
The project required us to spend time with David and his family at their funeral home, getting to grips with what is a sombre business, while helping them understand how they are perceived (or not) by locals. This learning process was then put to use as we set about rebranding the name, identity and shop. Despite being an unusual project, it was business as usual for GBH, except for the fact that we're not usually filmed on the job!
We're pleased to say that Alex's advice and GBH's branding have led to a huge increase in street awareness for the business. But don't take our word for it, tune in to BBC2 on February 26th, 8pm and see for yourself.