31 May 2013
You may remember that back in 2011 we launched a range of permanent digital installations and initiatives in PUMA's global stores. The initiatives, a curious cabinet in changing rooms, a public phone that talks back, a large games wall and a range of ambient films playing on the ceiling, were all designed to bring moments of joy and surprise to our customers' experience.
After the success of these initiatives, we're now pleased to show you our latest wave of content for the installations which have already begun rolling out to some of PUMA's 250 locations worldwide. All of the video content content was shot or generated from scratch working with our production friends over at Art & Graft while digital wizardry and animation was again made possible thanks to Dotglu in New York.
Across the concepts we've covered pretty much every subject you could think of between the worlds of sport and lifestyle, from the chance to slap Usain Bolt in the face to a surprise encounter with a cute baby owl. Whichever one you experience, it's safe to say that PUMA is the sport brand that's guaranteed to make you smile...
Check out the film or experience them for real at your local PUMA store.
13 May 2013
‘Gaffer’ wins a One Show Silver Pencil
As Borussia Dortmund will testify after their thrashing of Real Madrid recently, our typeface for all Puma National and International Football Kits brings success after success. The latest being a One Show Silver Award from New York’s finest Design and Advertising Show (well, one of the finest anyway).
The typeface was created by us in collaboration with our good friends at Dalton Maag, and has been Puma’s on Kit font for player names and numerals since the African Cup Of Nations in 2011 and will take the brand’s teams up to the FIFA World Cup in Rio, where a new font will be unveiled the fourth in GBH’s long relationship with the brand.
Here’s a short film we put together in-house to shed some light on the font’s origins, as it effortlessly emphasises Puma’s through-the-line international advertising campaign MAKE FOOTBALL ANYWHERE, with its raw, Gaffer tape inspired, instantaneous energy.
The project was led by Creative Director Mark Bonner, with Designer Jacob Vanderkar. Designers Will Kinchin and Jacob Vanderkar can be seen starring in the film above... with Will’s incredible hand-made soundtrack the pièce de résistance.
See more here:GBH helps PUMA’s 2012 football campaign to stick
One Show Awards