‘Gaffer’ wins a One Show Silver Pencil
As Borussia Dortmund will testify after their thrashing of Real Madrid recently, our typeface for all Puma National and International Football Kits brings success after success. The latest being a One Show Silver Award from New York’s finest Design and Advertising Show (well, one of the finest anyway).
The typeface was created by us in collaboration with our good friends at Dalton Maag, and has been Puma’s on Kit font for player names and numerals since the African Cup Of Nations in 2011 and will take the brand’s teams up to the FIFA World Cup in Rio, where a new font will be unveiled the fourth in GBH’s long relationship with the brand.
Here’s a short film we put together in-house to shed some light on the font’s origins, as it effortlessly emphasises Puma’s through-the-line international advertising campaign MAKE FOOTBALL ANYWHERE, with its raw, Gaffer tape inspired, instantaneous energy.
The project was led by Creative Director Mark Bonner, with Designer Jacob Vanderkar. Designers Will Kinchin and Jacob Vanderkar can be seen starring in the film above... with Will’s incredible hand-made soundtrack the pièce de résistance.
See more here:GBH helps PUMA’s 2012 football campaign to stick
One Show Awards