Denim manufacturing processes are usually very wasteful, however the Saitex factory is setting a new benchmark in the industry. Not only is the factory recycling their unused denim, it is also using solar power and rain water capture to keep wasted energy down to a minimum. On top of all of that, PUMA are donating the profits from this collection to the Be Tho Orphanage situated near the PUMA and Saitex factories. The orphanage is home to approximately 136 children from new borns up to 16 years old. The profits will be used to provide education, meals and medical care for the children.
We were asked to create a name and logo for the shoes, as well as concepts for how the branding should be applied to the shoe. We wanted our logo to look recycled as well as demonstrating the big idea of one thing being re-cut into something new without there being any waste.